Paris. Ricardo Tisci, creative director of Givenchy, who is known for dressing a lot of celebrities such as Madonna and Kanye West wanted to give a rebirth to the brand. Givenchy, known for its celeb dog prints and religious imagery, wants to play the card of 'change'.
During the fashion week in Paris, Givenchy revealed their latest collection. Two words came to my mind while seeing these different pieces: 'complete change' for the expected norms of Tisci.
Ricardo Tisci loves travels and wants to make it known. In this collection with an ethnic penchant, he makes us travel via America to Africa and Latin America. Tribal pattern lines that flow symmetrically with unexpected, yet beautiful, turns and curves, and traditional facemasks typically worn by tribal leaders refer to the rich and vast culture that can be found in Africa and Latin America. Tisci has discovered the unique artistic freedom of mixing different styles in native cultures.
The designer is committed to work on the same silhouette: sporty in shorts over leggings, shirts under sweatshirts. While the print work has seen drastic alteration, there are various recognizable codes from the streets. Tisci's prints are based on sound from the 1970's, which gives a certain grace. He has been inspired by memories of small kids carrying huge boom boxes. We can see that patterns are perfectly symmetrical and detailed in bright primary colors.
This collection, which can be described as 'techno-tribalism', will make the brand more visible than it already is.
If the famous designer's pre-spring 2014 collection nodded at his affinity for Latin America, this line sees the appreciation of Africa, shifting his directional prints across the continent with ease.
Lifestyle - Fashion
by Christopher Ndong | Saturday, 06 July 2013