Talented Parisian designer Isabel Marant has been chosen for H&M's autumn collaboration. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season. After graduating from the famous Studio Berçot (the Parisian school of design) in 1987, Isabel Marant has partnered with some of the most illustrious names such as Karl Lagerlfed, Lanvin, Maison Martin Margiela, Versace, Stella McCartney and Marni. H&M is the latest brand to trust her skills, and this collaboration promises to sell like hot cakes. “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality”, says Isabel Marant. The collection will be available in 250 H&M stores worldwide and on the Swedish brand's e-shop from 14 November 2013. It will feature clothes and accessories for women and teenagers but also a men collection, a first for the designer. “We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection”, says Margareta van den Bosch, creative advisor at H&M. While waiting to find the collection in H&M stores, take a look at her summer collection, which is amazing.
Lifestyle - Fashion
by Christopher N'Dong | Thursday, 20 June 2013